Perkins leads a team of more than 3,000 employees at one of Canada’s largest brewers, with six brewery facilities located across the country. Founded in 1786 by English immigrant John Molson in Montreal on the banks of the St. Lawrence River, Molson is North America’s oldest beer brand with a portfolio of some of the most popular and internationally-recognized brands in the brewing industry.
He also oversees corporate strategy for Molson Coors Brewing Company, including mergers and acquisitions, and he chairs the enterprise-wide brand and innovation team.
Previously, Perkins served as President, Global Brands and Market Development where he was responsible for the growth and expansion of the company’s business and brand portfolio in global markets. In this role, he led business operations in Asia, Europe, Mexico and the Caribbean.
As a 28-year beer industry veteran, Mr. Perkins brings extensive company knowledge and industry expertise to the leadership team. Prior to the merger with Adolph Coors Company, he served as chief market development officer for Molson Canada, and previously held the dual role of president of Molson USA and president of market development for Molson, Inc. in North America.
In 2005, he was named global chief commercial officer for Molson Coors Brewing Company. In this role, he has been one of the key leaders responsible for the company’s global partnerships, including the joint venture with SAB Miller in the U.S., and expansion of Molson Coors brands into global markets.
